Pinnable images are key to having great engagement on your account. As photographers, creative designers, etc, we are visual brands. This should come easy.
There are nearly 900 million wedding related pins on Pinterest as of today with 400 million wedding related searches taking place on a yearly basis. 900 MILLION pins!
According to Deepfocus, Pinterest is the VERY FIRST PLACE newly engaged brides visit for wedding planning. Why? Because they are in discovery mode. They are looking for inspiration and Pinterest is the only place brides can get all the visual inspiration they need.
How to create pinnable images
Creating pinnable images is simple. With tools such a Blogstomp and Canva, creating pinnable images has never been easier.
Vertical, as they are more visible in the feed and are eye-catching.
Visually stimulating and will make your reader want to click on it.
Has a description of the post and appropriate keywords. Remember, Pinterest is a search engine, treat it as such. You have to entice your reader to click on your post.
Call to action. If you’re selling something make sure you are making it known. If you are offering a free download make that the focus of your graphic.
Easy to read text with the post title. Make sure you have headings and subheadings, also include your website somewhere on the graphic just in case Pinterest gets wonky and the app closes on your potential reader. This will help them in finding that pin again.
Color coordinate. Don’t make it too busy. And make sure it goes with whatever your branding is. If you primarily on the darker end of the spectrum for your blog, having bright hot pink and lime green will probably confuse people. Don’t switch it up too much, try to stay consistent it will be what helps people recognize your brand.
When I started Pinterest I would just pick any photo and use that on Pinterest, what’s also bad is that they weren’t high-quality photos either. I have definitely gotten better over the years. Remember if they don’t like how it looks, they won’t click on it. Try and stick with vertical pins, and make sure you are constantly updating them as well. Create several different pins for the same post. I even switch up the titling on the pins, but they will link back to the same post.
Pinterest drives 45% of traffic from the small screen (tv) an even smaller screen (your telephone). In other words, almost half of people watching tv are also on Pinterest at the same time.
Think of how this goes when popular wedding shows are on the air? Many brides are pulling up these same items on Pinterest trying to find inspiration for their own weddings.
What does this mean for you?
When pinning images try to use popular tags, and try scheduling them around the time of popular television shows. This is a great way to reach an audience with the ideas fresh on their mind. You can encourage more engagement and drive people to your website when you align with programs that closely match your brand.
Try using Pinterest promoted pins option to get even further reach.
Vertical (portrait) orientation
At least 600 pixels wide, with 736 pixels being optimal
Aspect ratio of 2:3 or 1:3.5
Up to three separate images in a mosaic
Text overlay on the image
Rich, descriptive alt text (more on this below)